
I'm Rolf Nelson, a vision-forward design leader, most recently
Fetch-ed value for businesses and users alike.
I'm Rolf Nelson,
a vision-forward design leader, most recently Fetch-ed value for businesses and users alike.
I'm Rolf Nelson,a vision-forward design leader, most recently Fetch-ed value for businesses and users alike.
I'm Rolf Nelson,a vision-forward design leader, most recently Fetch-ed value for businesses and users alike.
Resume
Resume
Resume
Resume
Bio
Bio
Bio
I'm a product design leader with nearly 20 years of experience turning ambiguity into impact. From launching Fossil's first smartwatch to redesigning theme park experiences, I've tackled it all, with sleeves rolled up and curiosity in overdrive.
My superpower? Being your proxy, by design. I don’t just advocate for users—I obsess over the gnarly business problems, too. I bring deep interaction design chops, a systems mindset, and a bias toward outcomes you can actually measure.
Raised by a puppeteer and forged in the chaos of circus tents and drumlines, rhythm and reinvention are second nature. My design journey kicked off when a Threadless tee I created got printed in college (which also weirdly made me a world-renowned poet). I’ve been hooked on making an impact through design ever since.
I’ve led major redesigns at Fortune 500s like Citi and Sprint, and helped high-growth teams like Worldwide Express and Fetch scale smartly from 0→1. I love mentoring, and I build cultures where designers ship, grow, experiment, and surprise themselves.
If the problem’s messy and the path unclear, I’m already interested.
I'm a product design leader with nearly 20 years of experience turning ambiguity into impact. From launching Fossil's first smartwatch to redesigning theme park experiences, I've tackled it all, with sleeves rolled up and curiosity in overdrive.
My superpower? Being your proxy, by design. I don’t just advocate for users—I obsess over the gnarly business problems, too. I bring deep interaction design chops, a systems mindset, and a bias toward outcomes you can actually measure.
Raised by a puppeteer and forged in the chaos of circus tents and drumlines, rhythm and reinvention are second nature. My design journey kicked off when a Threadless tee I created got printed in college (which also weirdly made me a world-renowned poet). I’ve been hooked on making an impact through design ever since.
I’ve led major redesigns at Fortune 500s like Citi and Sprint, and helped high-growth teams like Worldwide Express and Fetch scale smartly from 0→1. I love mentoring, and I build cultures where designers ship, grow, experiment, and surprise themselves.
If the problem’s messy and the path unclear, I’m already interested.
Experience
Experience
Experience
Experience
Fetch
Enterprise Product Design Director
12.22—05.25
Fetch
Enterprise Product Design Director
12.22—05.25
RealPage
Lead UX Designer
09.22—12.22
RealPage
Lead UX Designer
09.22—12.22
TCU
Adjunct Instructor UX
09.20—05.21
TCU
Adjunct Instructor UX
09.20—05.21
Projekt202
Experience Architect
09.18—07.20
Projekt202
Experience Architect
09.18—07.20
Citi
User Experience Design
07.17–09.18
Citi
User Experience Design
07.17–09.18
Reflect Systems
Senior User Experience Designer
02.15—07.17
Reflect Systems
Senior User Experience Designer
02.15—07.17
Southwest Airlines
Independent Contractor
06.14–10.14
Southwest Airlines
Independent Contractor
06.14–10.14
Fossil Group
Lead Multimedia Designer
01.10—01.13
Fossil Group
Lead Multimedia Designer
01.10—01.13
Fetch
Enterprise Product Design Director
12.22—05.25
RealPage
Lead UX Designer
09.22—12.22
TCU
Adjunct Instructor UX
09.20—05.21
Projekt202
Experience Architect
09.18—07.20
Citi
User Experience Design
07.17–09.18
Reflect Systems
Senior User Experience Designer
02.15—07.17
Southwest Airlines
Independent Contractor
06.14–10.14
Fossil Group
Lead Multimedia Designer
01.10—01.13
Fetch
Enterprise Product Design Director
12.22—05.25
RealPage
Lead UX Designer
09.22—12.22
TCU
Adjunct Instructor UX
09.20—05.21
Projekt202
Experience Architect
09.18—07.20
Citi
User Experience Design
07.17–09.18
Reflect Systems
Senior User Experience Designer
02.15—07.17
Southwest Airlines
Independent Contractor
06.14–10.14
Fossil Group
Lead Multimedia Designer
01.10—01.13